On track for change: putting passengers first 

May 14, 2025

By Anthony Smith, Chair

With the rail reform consultation now closed, the big question is: what’s next? 

For years, the message has been clear: the rail industry must do better. Passengers want punctual trains, value-for-money, and a service that reflects the standards of today’s world – and we couldn’t agree more. Fares, ticketing and retailing are a big part of that overall experience, and Independent Rail Retailers (IRR) – the membership body for independent retailers – has championed improvements in this area for years. From barcodes to Apps to split ticketing, our members have long been focused on making it simpler, easier – and cheaper – to take the train. Great news for customers, and a welcome boost for the Treasury, too. 

And that’s why there’s an urgent need to ensure the market remains open, competitive and fair, even after the creation of Great British Railways. The last thing anyone needs is a new structure where GBR undermines competition and deters investment – however unintentionally – by being operator, regulator and retailer. 

For over 20 years, independent retailers have delivered huge value to passengers, taxpayers and the wider economy, growing revenue, improving the customer experience and reducing industry costs. In fact, for every £1 paid in commission, they generate £20 for the Treasury – and account for more than £5 billion of ticket sales every year. For that to continue, strong and fair regulation needs to be in place to create a level playing field for all retailers, both in the public and private sector. 

But there is good news! We have a window of opportunity to get this right. In its consultation, the government noted that independent retailers “already add significant value” and play a “fundamental role in driving innovation and attracting more customers to the railway.” Encouraging words that we simply want to see backed up with meaningful action. 

That means getting the fundamentals right, and IRR has identified five key principles that will lay the foundations for a thriving, customer-focused retailing environment:  

  • A level playing field for all retailers  
  • Fair and transparent governance and operations  
  • A commercial structure that drives growth and investment  
  • A stable, investable environment that encourages innovation  
  • A market that is engaged in the development of new products and retail systems  

At IRR, we believe that a customer-focused market should offer choice, quality, and innovation. Ensuring the right safeguards are built in from the very beginning will, quite simply, help the market thrive. That has to be good for customers, good for the government and good for Great British Railways. 

 Read our full official consultation response here: www.independentrailretailers.co.uk/IRR-consultation-response 

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IRR supports Better Transport Week 2025

May 9, 2025

Independent Rail Retailers is proud to support Campaign for Better Transport‘s Better Transport Week 2025.

This year’s theme is all about how better transport helps connect communities and build a fairer, greener future.

We’re celebrating the role of rail in making those connections possible – and championing the work our members do every day to support smarter, more sustainable travel.

Find out more at www.bettertransport.org.uk/better-transport-week 

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IRR publishes response to the Government’s rail consultation

May 6, 2025

Independent Rail Retailers has published its response to the Government’s consultation on rail reform, “A Railway Fit for Britain’s future”, with a clear call to put passengers first.

Independent Rail Retailers (IRR) has welcomed the Government’s commitment to work with the private retail sector to deliver better value and choice for passengers and taxpayers as part of its rail reform plans.

IRR’s members are calling for regulatory safeguards in ticket retailing before the creation of Great British Railways (GBR), to ensure passengers continue to benefit from the innovation, choice and value that independent retailers have delivered over the past 20 years, including e-tickets and split ticketing.

In its response to the consultation, IRR has urged the government to create a level playing field in rail retailing, highlighting the need for fair and transparent governance, a commercial structure that facilitates investment, and non-discriminatory conditions to encourage competition.

Many of these principles have been echoed by the Competition and Markets Authority (CMA), whose own consultation response also emphasised the need for safeguards to reduce the opportunities and incentives for self-preferencing by GBR.

Anthony Smith, Chair at Independent Rail Retailers said:

“The Government acknowledges the innovation and investment that independent retailers bring – and the role they have already played in driving growth and encouraging more people to choose rail. Independent retailers generate £5bn annually on just 4.5% commission, offering exceptional value to the rail industry.

It is crucial – now more than ever – to ensure a fair, open, and competitive retail market for all retailers, public and private alike. A genuine level playing field is critical for continued innovation, growth, and better outcomes for passengers and taxpayers – and for the rail industry to truly succeed in the years ahead.”

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Chair at IRR responds to Rail Magazine: Why fare choice matters

April 15, 2025
Authors Profile Picutre

By IRR

Anthony Smith, Chair at Independent Rail Retailers has responded to Christian Wolmar’s sentiments on ‘How Great British Railways can help lift the gloom’.  In his response, Anthony Smith, argues that choice is key to the success of the railways, along with value for money tickets.

Read more in the latest issue of Rail.

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Rail Reform: GBR working with the private sector

March 21, 2025

Independent rail retailers are changing the game for rail travel in Great Britain. By offering more choice, fostering innovation and encouraging competition, they’re helping to fill empty seats – benefiting both passengers and the Government.

Find out more in the latest Transport Times article.

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Cold Seat Syndrome: Why Independent Rail Retailers hold the key to rail growth

March 4, 2025

For years, the annual fare rise cycle was a triple own goal for the rail industry. The dreaded January price hikes arrived at the worst possible time – after Christmas, in the cold and dark, when commuters were already reluctant to return to work. It made for great headlines, but bad optics. 

But things have changed. Fare increases are now tucked away in March, shielded from post-pandemic scrutiny. The traditional ‘captive commuter’ market has become more price sensitive as hybrid working becomes the norm. While those who work in factories, shops, building sites and hospitals may still have to turn up every day, many of us now have more choice on when, how and even if to travel. Across the board, passengers are cannier about cost and they’re trading down: peak to off-peak, flexible to advance, first to standard.  

Meanwhile, rising cost pressures on the railway and the government’s focus on cutting expenses while increasing revenue make the need for a new approach. And the answer isn’t higher fares – it’s smarter retailing and a fair competitive market for independent rail retailers. 

Right now, rail has a huge untapped market. A recent YouGov survey found that 20% of Britons never take the train, and another 25% travel just twice a year. That’s millions of potential passengers who could be using rail – but aren’t. The tourism sector has a term for this: cold beds. Every empty hotel room is a missed opportunity – lost revenue, lost tax, lost employment. It’s the same for rail. Every cold seat is a lost journey, a missed fare, and wasted capacity. 

The rising cost of rail tickets means that we must make train travel more attractive to passengers. With the cost-of-living crisis putting pressure on household budgets, fare increases are the last thing consumers need – especially as more people return to the office. Now more than ever, the rail industry must focus on offering better value and incentives to encourage people to choose rail. 

So, how do you drive rail growth and create a better rail system that’s better for passengers and the rail industry?

The answer lies with independent rail retailers. The government has already announced the vital need of independent rail retailers and unlike traditional rail operators, third-party retailers are driven by growth. Third party retailers’ commission-based model means they are fully incentivised to sell more tickets, attract new passengers, and fill empty seats. They have made great strides in this area, as they’re perfectly incentivised to grow the market through their commission-based model and huge marketing databases.  

From tempting customers to make extra journeys to bidding for first class upgrades to splitting tickets for a cheaper fare – independent retailers are constantly on the hunt for growth. And as commercial businesses, they have a keen eye on keeping passengers happy and costs under control. But there’s even more opportunity out there: just think what they could do if they knew which trains had empty seats, both historically and in real time. 

So why not leverage private investment to do the heavy lifting? The rail industry thrives on innovation, and third-party retailers play a crucial role in driving competition, improving customer experience, and offering more flexible ticketing options.  While third-party retailers may charge a small booking fee, they often help passengers save money through tools such as split ticketing as well as personalised journey planning. These services not only improve transparency but also empower customers with greater control over their travel choices. 

Ultimately, it’s about understanding what customers want – convenience, affordability, and flexibility. By embracing competition and innovation, we ensure that rail travel remains accessible and customer centric. Choice is key, and our members are committed to providing it. By getting it right, we can create a system that works for everyone. 

It’s time to make rail retailing work for all. 

Anthony Smith, Chair at Independent Rail Retailers 

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Interview: Anthony Smith speaks to Rail Professional about the future of rail retail

February 27, 2025

“With the announcement that Great British Railways is going to be selling its own tickets, the future for the retail market is going to be very competitive and consumer-focused. It’s going to be led by the quality of service that any provider can give to consumers, which I think will be very good for passengers because they’re going to have a choice.”

Read more from our chair Anthony Smith in latest issue of Rail Professional where he explores how digital innovation, changing consumer behaviour, and new governance structures are reshaping ticket sales across Britain’s railways.

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Rail reform: What do passengers want?

February 26, 2025

The way we buy train tickets in Britain is changing. With the government pressing ahead with rail reform, now is the time to ask: what do passengers actually want?

Find out more from our Chair, Anthony Smith in the latest issue of Passenger Transport.

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IRR welcomes GBR’s next step in rail reform

February 18, 2025

Independent Rail Retailers welcome this long-awaited step towards rail reform and the Government’s commitment to working with the private retail sector to create a fair, competitive market that delivers better value for passengers and taxpayers.

The Government rightly acknowledges the innovation and investment that the private sector brings and the role it has already played in driving growth and encouraging more people to choose rail. However, for this legislation to succeed, it must guarantee a genuine level playing field where all retailers – public and private – can compete fairly under non-discriminatory conditions. This will be crucial to delivering real benefits for passengers, taxpayers, and the wider rail industry.

We look forward to engaging closely on the details to ensure the future retailing model delivers the best outcomes for passengers and the wider industry.

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Omio Joins Independent Rail Retailers

February 3, 2025

Independent Rail Retailers (IRR) are pleased to announce Omio as the latest addition to its growing network of members. Omio is a recognised leader in the travel sector, offering an innovative platform that simplifies global travel planning by providing a single platform for rail, bus/coaches, ferries, flights and air bookings.

Founded in 2013 and headquartered in Berlin, Omio connects passengers with over 1,000 transportation providers worldwide, offering seamless access to trains, flights, coaches, ferries, car rentals, and airport transfers.

This partnership underscores IRR’s ongoing commitment to supporting independent rail retailers that prioritise delivering value, convenience, and a seamless travel experience to passengers in Britain.

Anthony Smith, Chair of Independent Rail Retailers said: 

“We’re thrilled to welcome Omio to the IRR network. Our members share a common goal of improving travel for passengers by making it more accessible, efficient, and affordable. We look forward to collaborating with Omio to drive growth and boost revenue across the rail industry.”

Catriona Meehan, Public Affairs Director at Omio, said: 

“We’re excited to join Independent Rail Retailers and its diverse members in our shared mission to improve Britain’s rail travel. Together, we aim to deliver innovative solutions, affordable ticket prices, and an outstanding travel experience.”

Omio now joins a diverse and dynamic group of independent retailers dedicated to providing passengers with access to the best rail fares, services, and solutions.

For more information about IRR and its members, please visit: www.independentrailretailers.co.uk/who-we-are

 

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