Celebrating Better Transport Week: Why Independent Rail Retailers Hold the Key to Growth

June 18, 2025

By Anthony Smith, Chair

As we celebrate Better Transport Week 2025, it’s the perfect time to reflect on the role independent rail retailers play in building a better-connected, fairer transport future.

Rail isn’t just about moving from point A to B. It’s about connecting people to jobs, education, loved ones and vital services. And the heart of this ecosystem sits independent rail retailers, quietly powering the digital interfaces and data behind millions of journeys.

Independent retailers are often the first point of contact for travellers, providing innovative platforms that go beyond basic ticketing and providing choice to customers. From enabling complex business journeys to offering flexible fares, journey planning tools, and real-time disruption alerts, third party rail retailers (TPR’s) make rail travel accessible and efficient. TPR’s give users choice, transparency, and control; three pillars essential for public confidence in rail.

The recent spending review reinforced just how crucial it is for the rail sector to boost revenue and control costs; two areas where independent retailers are already delivering real value. Passengers are clear about what they want: reliable, on-time trains, affordable tickets, and simple, user-friendly apps. Independent rail retailers are champions of the passenger experience, understanding their customers and travel habits to make journeys as smooth and seamless as possible.

Our members at Independent Rail Retailers (IRR) are calling for simpler, fairer, and more transparent fare structures that are easy for passengers to understand; open access to data to enable more ticket sales, giving customers greater choice and flexibility; and the ability to provide timely and fair refunds when passengers are entitled to them.

These changes are essential to creating a more customer-focused, competitive, and innovative rail retail market. Our members have the tools and ready for change to take place – what’s needed is the policy support to enable them.

Independent rail retailers aren’t just technology providers; they’re partners in a shared mission – boosting revenue for the industry and saving passengers money. As the rail industry evolves through reform, TPR’s must be part of the conversation. Whether it’s shaping policy, improving access, or inspiring behaviour change, our members are committed to delivering a better journey for everyone.

So, this Better Transport Week, we’re not just celebrating connections – we’re building them.

Find out more about the IRR and our members at: www.independentrailretailers.co.uk/who-we-are 

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IRR Chair speaks at Rail Passenger Experience Online Conference

June 16, 2025

Anthony Smith, Chair at IRR, delivered a keynote on unlocking growth in the rail sector through innovation, customer-centric retail strategies, and stronger industry collaboration.

In his session, Anthony highlighted the pivotal role of independent rail retailers in shaping the future of the industry –  and how third party retailers can help reduce costs and boost revenue.

Catch up on the full session here.

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IRR at Better Transport Week 2025

June 6, 2025

Independent Rail Retailers (IRR) is taking part in this year’s upcoming Better Transport Week conference, hosted by Campaign for Better Transport on Friday 20 June 2025 at Manchester Metropolitan University.

The one-day event brings together leading voices and organisations from across the transport sector to explore the future of sustainable, accessible and integrated transport in Great Britain.

IRR Chair, Anthony Smith, will be hosting a key session on “Paying for the Railways”, offering insights into the funding models and policy considerations essential for a modern rail network.

In addition, IRR will be represented in the exhibition space, where attendees can meet with us, pick up a copy of our prospectus, and learn more about our members and the work they are doing to support innovation and competition in rail retailing.

The conference is free to attend and features a rich programme covering rail, bus, tram, integrated transport systems and more.

To find out more information or if you’d like to register your free space, click here. 

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Keynote Spotlight: Anthony Smith at Rail Technology Magazine Online Conference

May 29, 2025

Independent Rail Retailers (IRR) is pleased to be taking part in the upcoming Rail Passenger Experience online conference, hosted by Rail Technology Magazine on 12 June 2025.

The conference will bring together industry leaders to explore strategies for improving the passenger experience – from rebuilding confidence and trust to embracing digital transformation and delivering more seamless journeys.

Anthony Smith, Chair at IRR, will deliver a keynote on unlocking growth through innovation, customer-focused retailing, and collaboration. The session will highlight how smarter, more accessible ticketing and a focus on the passengers can unlock growth and help build a more attractive and inclusive rail network –  with independent rail retailers playing a key role.

Find out more here

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More passengers, more revenue: Anthony Smith speaks at Railfuture

May 19, 2025

Last week, our Chair, Anthony Smith, spoke at the Railfuture conference on the future of regional and national rail. It was a well-informed, passionate audience – united by one goal: getting more people back on rail.

Anthony, outlined the vital role IRR members play in delivering value-for-money tickets to passengers’ and supporting businesses, charities, educational insitutions, and clubs in managing rail use and tracking carbon impact – all while powering many of the ‘white label’ platforms used by train companies.

With just 4.5% commission per ticket, 95p of every pound goes back into the system, keeping cost of sales down. Independent retailers are perfectly incentivised to grow rail usage, and a competitive retail market unlocks innovation, tech, and private investment – ultimately benefitting passengers.

As Great British Railways (GBR) becomes a retailer it is crucial that there is keen, equal competition between all retailers. A sharp, commercially driven front end will help keep GBR firmly focused on the needs of passengers.

A great session at a pivotal time. Thanks to Railfuture for organising.

To learn more about our members and what they do, head to www.independentrailretailers.co.uk/who-we-are

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Interview: IRR Chairman speaks to Railway Gazette about Rail Reform

May 15, 2025

Independent Rail Retailers are proud to be passenger champions – investing in technology, simplifying journeys, and making rail travel more accessible and affordable through innovations like split ticketing.

As the future of rail retailing evolves, there’s a major opportunity to grow industry revenue, cut costs, and rebuild passenger confidence – not by focusing solely on transactions, but by selling the experience of travel.

As the government works to establish Great British Railways, we must ensure the system continues to support innovation, competition, and a customer-first approach.

Read more in the latest issue of Railway Gazette International. 

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On track for change: putting passengers first 

May 14, 2025

By Anthony Smith, Chair

With the rail reform consultation now closed, the big question is: what’s next? 

For years, the message has been clear: the rail industry must do better. Passengers want punctual trains, value-for-money, and a service that reflects the standards of today’s world – and we couldn’t agree more. Fares, ticketing and retailing are a big part of that overall experience, and Independent Rail Retailers (IRR) – the membership body for independent retailers – has championed improvements in this area for years. From barcodes to Apps to split ticketing, our members have long been focused on making it simpler, easier – and cheaper – to take the train. Great news for customers, and a welcome boost for the Treasury, too. 

And that’s why there’s an urgent need to ensure the market remains open, competitive and fair, even after the creation of Great British Railways. The last thing anyone needs is a new structure where GBR undermines competition and deters investment – however unintentionally – by being operator, regulator and retailer. 

For over 20 years, independent retailers have delivered huge value to passengers, taxpayers and the wider economy, growing revenue, improving the customer experience and reducing industry costs. In fact, for every £1 paid in commission, they generate £20 for the Treasury – and account for more than £5 billion of ticket sales every year. For that to continue, strong and fair regulation needs to be in place to create a level playing field for all retailers, both in the public and private sector. 

But there is good news! We have a window of opportunity to get this right. In its consultation, the government noted that independent retailers “already add significant value” and play a “fundamental role in driving innovation and attracting more customers to the railway.” Encouraging words that we simply want to see backed up with meaningful action. 

That means getting the fundamentals right, and IRR has identified five key principles that will lay the foundations for a thriving, customer-focused retailing environment:  

  • A level playing field for all retailers  
  • Fair and transparent governance and operations  
  • A commercial structure that drives growth and investment  
  • A stable, investable environment that encourages innovation  
  • A market that is engaged in the development of new products and retail systems  

At IRR, we believe that a customer-focused market should offer choice, quality, and innovation. Ensuring the right safeguards are built in from the very beginning will, quite simply, help the market thrive. That has to be good for customers, good for the government and good for Great British Railways. 

 Read our full official consultation response here: www.independentrailretailers.co.uk/IRR-consultation-response 

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IRR supports Better Transport Week 2025

May 9, 2025

Independent Rail Retailers is proud to support Campaign for Better Transport‘s Better Transport Week 2025.

This year’s theme is all about how better transport helps connect communities and build a fairer, greener future.

We’re celebrating the role of rail in making those connections possible – and championing the work our members do every day to support smarter, more sustainable travel.

Find out more at www.bettertransport.org.uk/better-transport-week 

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IRR publishes response to the Government’s rail consultation

May 6, 2025

Independent Rail Retailers has published its response to the Government’s consultation on rail reform, “A Railway Fit for Britain’s future”, with a clear call to put passengers first.

Independent Rail Retailers (IRR) has welcomed the Government’s commitment to work with the private retail sector to deliver better value and choice for passengers and taxpayers as part of its rail reform plans.

IRR’s members are calling for regulatory safeguards in ticket retailing before the creation of Great British Railways (GBR), to ensure passengers continue to benefit from the innovation, choice and value that independent retailers have delivered over the past 20 years, including e-tickets and split ticketing.

In its response to the consultation, IRR has urged the government to create a level playing field in rail retailing, highlighting the need for fair and transparent governance, a commercial structure that facilitates investment, and non-discriminatory conditions to encourage competition.

Many of these principles have been echoed by the Competition and Markets Authority (CMA), whose own consultation response also emphasised the need for safeguards to reduce the opportunities and incentives for self-preferencing by GBR.

Anthony Smith, Chair at Independent Rail Retailers said:

“The Government acknowledges the innovation and investment that independent retailers bring – and the role they have already played in driving growth and encouraging more people to choose rail. Independent retailers generate £5bn annually on just 4.5% commission, offering exceptional value to the rail industry.

It is crucial – now more than ever – to ensure a fair, open, and competitive retail market for all retailers, public and private alike. A genuine level playing field is critical for continued innovation, growth, and better outcomes for passengers and taxpayers – and for the rail industry to truly succeed in the years ahead.”

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Chair at IRR responds to Rail Magazine: Why fare choice matters

April 15, 2025
Authors Profile Picutre

By IRR

Anthony Smith, Chair at Independent Rail Retailers has responded to Christian Wolmar’s sentiments on ‘How Great British Railways can help lift the gloom’.  In his response, Anthony Smith, argues that choice is key to the success of the railways, along with value for money tickets.

Read more in the latest issue of Rail.

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