How does the IRR help the rail industry?
Our members play a key role in driving revenue for the rail industry by investing in technology, offering more affordable tickets for customers, and implementing effective marketing initiatives.
Independent retailers are commercial businesses, licensed by the rail industry to sell train tickets.
Independent rail retailers sell train tickets to consumers and businesses – growing ticket sales, reducing costs, and delivering innovation to improve customer experience.
Our members are passionate about making it simpler for customers to choose to travel by rail, and helping the industry fill empty seats. Rail retailing is one of the few areas where customers have genuine choice – and customers continue choose independent rail retailers.
Our members are dedicated to encouraging travel by addressing customer needs, investing in technology, workforce, and making data-driven decisions. Through agile and continuous improvement, they strive for greater efficiency and effective cost management.
Our members promote and sell rail travel in four main ways:
Direct to customers via our own apps and websites
Partnerships with businesses and business travel specialists
Operating online retail channels for train operating companies
Providing technology and expertise for other brands to sell rail
For a more in-depth look on what we do read our publication 'Getting Back on Track'.
With closer partnerships and greater access to existing data and tickets, we can develop technical solutions to not only fill the thousands of empty seats that go unsold every day, but also create a richer experience for customers throughout their journey.
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