How does the IRR help the rail industry?
We play a pivotal role in driving revenue for the rail industry by investing in technology, offering more affordable tickets for customers, and implementing effective marketing initiatives.
Independent retailers are commercial businesses, licensed by the rail industry to sell train tickets.
Independent rail retailers sell train tickets to consumers and businesses – growing ticket sales, reducing costs, and delivering innovation to improve customer experience.
We’re passionate about making it simpler for customers to choose to travel by rail, and helping the industry fill empty seats. We’re one of the few areas where customers have genuine choice – and customers choose us.
We are dedicated to encouraging travel by addressing customer needs, investing in technology and our workforce, and making data-driven decisions. Through agile and continuous improvement, we strive for greater efficiency and effective cost management.
We promote and sell rail travel in four main ways:
Direct to customers via our own apps and websites
Partnerships with businesses and business travel specialists
Operating online retail channels for train operating companies
