Innovations
Independent rail retailers are behind many of the innovations that have transformed the customer experience over the last few years.
Assertis and Trainline led - together with three train operators - the development of the barcode eTicket standard in 2016. Within a few months of launching more eTickets had been sold than had ever been fulfilled to ITSO smartcard, and customer feedback was excellent. Almost all the network is barcode ticket enabled now - with over two thirds of that funding to pay for barcode readers on gatelines and for staff paid for directly by independent retailers.
Pioneered by Raileasy, split ticketing has enabled many customers who could not have afforded to travel to do so. More affordable journeys mean more customers and improved reputation.
Commuter Club has helped over 20,000 customers to save money by accessing the benefits of an annual season ticket through a low cost monthly payment plan.
Find out more about how we have been - and will continue to be - innovative by taking a look at our publication “Britain’s rail growth partners”.